TY  - JOUR
TI  - THE ROLE OF PUBLIC AUTHORITIES' EMPLOYER IMAGE IN RECRUITING YOUNG SPECIALISTS
T2  - Public Administration Issues
IS  - Public Administration Issues
KW  - young specialists
KW  - public service
KW  - employee attracting
KW  - employer image
KW  - employer brand
AB  - Recruitment of young professionals becomes the key task for the Russian public authorities. The research goal was to reveal the relationship between employer image attributes of the Russian public authorities and their attractiveness for young specialists. Based on the literature review, the research hypotheses regarding the positive relationship between instrumental, symbolic employer image attributes of public authorities and its attractiveness were formulated. To achieve the goal and to test the hypotheses the instrumental-symbolic framework was used which was successfully applied before in foreign studies within commercial organizations. The framework was adopted within public authorities’ context and an original questionnaire was constructed to conduct the survey among young specialists. The results of the survey among 83 young specialists revealed the significance of instrumental attributes of Russian public authorities’ employer image (e.g., stable employment guarantees, safe workplace and good social package) in perception of their attractiveness by young specialists. Based on the results of the research, relevant recommendations were given to improve the image policy on labor market by public authorities.
AU  - Dmitry Vasiliev
AU  - Dmitry Kucherov
AU  - Victoria Tsybova
UR  - https://vgmu.hse.ru/en/2021--3/508431409.html
PY  - 2021
SP  - 180-199
VL  -