Public health is mainly dependent on the lifestyle and habits adopted by the population. However, Russians traditionally don’t pay enough attention to the healthy lifestyle, as compared with other nations. Last two decades in Russia were marked by an increasing number of young smokers, alcohol abusers as well as the obese. This paper examines the youth’s attitudes towards smoking, alcohol abuse, nutrition and physical activity as the main elements of an individual lifestyle. We show how different factors impact young people’s choice of a lifestyle. The policy measures to stimulate a responsible behavior among young Russians are discussed.