The article focuses on experience of the Perm City Administration in solving the problem of availability and quality of preschool education by developing competitive environment. The author presents the current models of financial support for providers and receivers of preschool services, particularly payment of the family-related bonus for children who don't visit nursery schools, as well as subsidy assistance for non-state educational establishments. The article also describes the mechanism of delegation of municipal assets to private investors for the purpose of preschool establishments recovery. The described practice resulted in prompt resolution of the problem of preschool education availability and in development of sole proprietors network and non-municipal nursery schools.