The article considers a subjective preparedness of regional administrations for attracting non-governmental providers of social services at the cost of the budget means. It is assumed, that this depends a lot on their understanding the necessity of the action, their successful experience in such attracting, and their clear idea of how denationalization is to be held. It is a pilot investigation based on econometrical and sociological analysis of the poll of deputy governors and ministers of regions, which was conducted in 2012.The results permit to draw a conclusion that the majority of the regions assume to be ready for and understand the targets of denationalization. But conservatism of the bodies of power and different interests of government agencies mightbring about a vicious circle – regions having no experience in attracting, are reluctant to get it.