«Public Administration Issues» Journal,

Post. address:
National Research University
Higher School of Economics
20 Myasnitskaya Str., Moscow 101000, Russian Federation
Location address:
of. 307, 4/2, Slavyanskaya sq., Moscow 109074, Russian Federation

Tel./fax: 7 (495) 772-95-90, ext. 12631

E-mail: vgmu@hse.ru 


Major Indexing

Research and educational journal
Published quarterly since 2007
ISSN 1999-5431
E-ISSN 2409-5095

Tamara Dimitrijevska-Markoski1
  • 1 Ph.D., Assistant Professor, Department of Political Science and Public Administration, Mississippi State University, 192 Bowen Hall, P.O. Box PC, Mississippi State, MS 39762, USA.

Exploring Municipal Utilization of Social Media in Performance Measurement and Management

2018. No. 6. P. 98–106 [issue contents]
In the last decade, governments have expanded the utilization of performance measurement and reporting techniques to include the application of social media activities. While each of the two trends has been explored distinctly, their intersection is oft en neglected. Through the analysis of the official Facebook pages from a random sample of Florida Benchmarking Consortium (FBC) participating municipalities, this study explores the utility of social media in the collection and dissemination of performance information. The results of the analysis suggest an insufficient application of social media for performance-related issues. Out of the three main social media strategies typically available to governments, ‘push, pull and networking strategies,’ FBC local governments typically employ the ‘push strategy,’ wherein the municipality reports performance directly to citizens, and to a lesser extent, the ‘pull strategy,’ wherein the municipality attempts to engage potentially interested citizens’ attention. The ‘networking strategy’ was not utilized, indicating the potential need for a greater use of social media platforms to engage citizen involvement in the performance measurement and management process.

Citation: Dimitrijevska-Markoski, T. (2018). Exploring Municipal Utilization of Social Media in Performance Measurement and Management. Public Administration Issues, Special Issue II (electronic edition), pp. 98–106 (in English).
ISSN 1999-5431
© 2009 Вопросы государственного и муниципального управления
Rambler's Top100 rss