Use of Information and Communication Technologies in Official Websites of Gminas. Are the Polish Rural and Urban-Rural Local Governments Prepared to Communicate with the Younger Generation - Digital Natives, Generation Y?

Krzysztof Kowalik

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«Public Administration Issues» Journal,

Post. address:
National Research University
Higher School of Economics
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Research and educational journal
Published quarterly since 2007
ISSN 1999-5431
E-ISSN 2409-5095

Krzysztof Kowalik¹
¹ PhD, Assistant Professor of the Faculty of Journalism, Information and Book Studies of the University of Warsaw., University of Warsaw, 26/28 Krakowskie Przedmieście, 00-927 Warsaw, Poland.

Use of Information and Communication Technologies in Official Websites of Gminas. Are the Polish Rural and Urban-Rural Local Governments Prepared to Communicate with the Younger Generation – Digital Natives, Generation Y?

2019. No. 5. P. 140–154 [issue contents]

The article takes a close look at the very current subject of online communication using modern and popular channels of interaction that can help build «small motherlands», particularly among young web2 users. Th e author focuses on the rarely addressed topic of using ICT in rural and urban-rural gminas3 to deal with the environment of local government, especially with the generation of «digital natives», the countryside «generation Y». In the article the communication preference of the named generations is indicated and the results of the tests for official services of gminas and profiles carried out by local authorities in the popular social networking site are presented. The author compares data obtained in different periods of research, which allows for the determination of trends in the use of tools of communication of the rural and urban-rural offices with young people.

Citation: Kowalik, K. (2019). Use of Information and Communication Technologies in Official Websites of Gminas. Are the Polish Rural and Urban-Rural Local Governments Prepared to Communicate with the Younger Generation – Digital Natives, Generation Y? Public Administration Issue, Special Issue I (electronic edition), pp. 140–154 (in English);
DOI: 10.17323/1999-5431-2019-0-5-140-154.

Keywords: Internet; rural and urban-rural areas; local government communication; young generation

DOI: 10.17323/1999-5431-2019-0-5-140-154

Use of Information and Communication Technologies in Official Websites of Gminas. Are the Polish Rural and Urban-Rural Local Governments Prepared to Communicate with the Younger Generation – Digital Natives, Generation Y?

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ISSN 1999-5431

Эл. почта: vgmu@hse.ru

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Contacts

Krzysztof Kowalik1 1 PhD, Assistant Professor of the Faculty of Journalism, Information and Book Studies of the University of Warsaw., University of Warsaw, 26/28 Krakowskie Przedmieście, 00-927 Warsaw, Poland.

Use of Information and Communication Technologies in Official Websites of Gminas. Are the Polish Rural and Urban-Rural Local Governments Prepared to Communicate with the Younger Generation – Digital Natives, Generation Y?

Krzysztof Kowalik¹
¹ PhD, Assistant Professor of the Faculty of Journalism, Information and Book Studies of the University of Warsaw., University of Warsaw, 26/28 Krakowskie Przedmieście, 00-927 Warsaw, Poland.