Managing the process of electricity generation appears to be the important dimension of the evaluation of comparative advantages for promising sources of energy. Solar and wind energy have significant characteristics, which provide an opportunity to explore particular forms of organization and management to operate efficiently and increase benefits of renewables use. In the article the focus has been placed on the forms of organization, enabling the spread of renewable energy at the global scale, i.e. diver sification and decentralization, networks including the participation of philanthropists and NGOs in the innovation sphere and international partnerships in the field of ecology and climate change. New practices are evaluated in the context of Siberia, which seems to be a demonstrative socio-economic megaregion, where fossil fuels are extracted in a great amount and projects on renewable resources are carried out. It is shown that economic potential of new approaches to renewables has been rather underestimated, and the prerequisites for the changes have been depicted, i.e. diversification, philanthropic activity, elimination of technological lock-in of perspective technologies of renewables and invigorating the performance of NGOs in global initiatives.