The article is devoted to the analysis of public policy measures to promote the principles of healthy eating among the population, which has become an integral part of the daily activities of public authorities and local governments in many developed countries. The authors identify the key determinants of people's dietary patterns; explore foreign experience of effective management decisions on changing the eating behavior of population of different countries (including economic, financial, educational, administrative and legislative mechanisms); present a typology of public policy measures available to the state to encourage the population to eat healthily (both at the federal and regional levels); identify the most effective of them. The possibilities of applying international experience in modern Russian realities are discussed and recommendations are formulated for improving public policy aimed at forming a model of healthy nutrition for Russians.