This article examines the practices of supporting creative industries at the regional level. In the Russian Federation regions, different approaches to working with creative industries are emerging. The purpose of the study was to summarize the experience of supporting creative industries at the regional level and to identify promising areas for the implementation of measures aimed at stimulating creative entrepreneurship. The research implemented desk analysis of Russian and foreign scientific literature and regulations, as well as comparative analysis of the practices of creative industries development institutions, private and public initiatives based on data from open sources. The authors confirmed the hypothesis about the diversity of approaches to supporting creative industries which is due to the uncertainty of the creative specialization of the regions, as well as the lack of clear development goals of creative industries for the regional economy. The study showed that the most promising areas for the development of measures to support creative entrepreneurship, which are rarely used at present or not applied at all, are measures to stimulate exports, acceleration and incubation programs for creative projects, to support creative projects that have entrepreneurial potential, but have not yet entered the market. According to the authors, the practical significance of the study lies in the possibility of using its results to improve the work to support creative industries at the regional level.