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«Public Administration Issues» Journal,

Post. address:
National Research University
Higher School of Economics
20 Myasnitskaya Str., Moscow 101000, Russian Federation
Location address:
of. 307, 4/2, Slavyanskaya sq., Moscow 109074, Russian Federation

Tel./fax: 7 (495) 772-95-90, ext. 12631

E-mail: vgmu@hse.ru 

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56th place in the SCIENCE INDEX
 for 2017 (more than 5500 journals)

Russian Science Citation Index
two-year  impact factor for 2016: 1,505
(the citation  of all sources)

Russian Science Citation Index
five-year  impact factor for 2017: 1,368

Ten-year h-index 2017: 21

 

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Research and educational journal
Published quarterly since 2007
ISSN 1999-5431
E-ISSN 2409-5095

O. Pikuliova  

Support of religious tourism as a practical tool of place branding (on the example of Leningrad region)

2012. No. 4. P. 194–205 [issue contents]

Territory branding has been widely spread recently and attracted attention numerous researchers who want to look insight its content composition, methodology and practice of its system usage. The purpose of this article is to show opportunities for religious tourism, to build the brand in the region, to identify problem areas of branding in the region, to chart the future directions of its development.

Analysis of the opportunities for religious tourism showed, what we have to learn today is how to manipulate tourists’ impressions. We need to publish and circulate a lot of free brochures about history and legends of the region, maps and guidebooks to places of religious and cultural event tourism; to organize a tourist transport service system with the help of transport maps,  etc. The author believes that to manage marketing of the territory affectively, a planning group should be created in each municipality which will include state, regional, municipal officials, external consultants and representatives of local businesses.  Cooperative work of the government and business in planning development and promotion of a territory can be the key to future success of the state and private partnership which is being so much spoken about nowadays.

Citation: Pikuliova O. A. (2012) Religioznyy turizm v sisteme brendinga territorii (na primere Leningradskoy oblasti) [Support of religious tourism as a practical tool of place branding (on the example of Leningrad region)] Public Administration Issues, 4, pp. 194-205 (in Russian)
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ISSN 1999-5431
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