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«Public Administration Issues» Journal,

Post. address:
National Research University
Higher School of Economics
20 Myasnitskaya Str., Moscow 101000, Russian Federation
Location address:
of. 307, 4/2, Slavyanskaya sq., Moscow 109074, Russian Federation

Tel./fax: 7 (495) 772-95-90, ext. 12631

E-mail: vgmu@hse.ru 

 

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Research and educational journal
Published quarterly since 2007
ISSN 1999-5431
E-ISSN 2409-5095

Dmitry Vasiliev1, Dmitry Kucherov 2, Victoria Tsybova3
  • 1 Master's student, the program "Management and development of urban agglomerations" of the Institute "Graduate School of Management", St.Petersburg State University, 7/9 Universitetskaya Emb., 199034 St. Petersburg, Russian Federation.
  • 2 Ph.D. (in Economics), Associate Professor, Department of Organizational Behavior and Personnel Management, Institute "Graduate School of Management", St.Petersburg State University, St. Petersburg State University, 7/9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation
  • 3 Ph.D. (in Economics), Senior Lecturer, Department of Organizational Behavior and Personnel Management, Institute "Graduate School of Management", St. Petersburg State University, 7/9 Universitetskaya Emb., 199034 St. Petersburg, Russian Federation.

THE ROLE OF PUBLIC AUTHORITIES' EMPLOYER IMAGE IN RECRUITING YOUNG SPECIALISTS

2021. No. 3. P. 180–199 [issue contents]

Recruitment of young professionals becomes the key task for the Russian public authorities. The research goal was to reveal the relationship between employer image attributes of the Russian public authorities and their attractiveness for young specialists. Based on the literature review, the research hypotheses regarding the positive relationship between instrumental, symbolic employer image attributes of public authorities and its attractiveness were formulated. To achieve the goal and to test the hypotheses the instrumental-symbolic framework was used which was successfully applied before in foreign studies within commercial organizations. The framework was adopted within public authorities’ context and an original questionnaire was constructed to conduct the survey among young specialists. The results of the survey among 83 young specialists revealed the significance of instrumental attributes of Russian public authorities’ employer image (e.g., stable employment guarantees, safe workplace and good social package) in perception of their attractiveness by young specialists. Based on the results of the research, relevant recommendations were given to improve the image policy on labor market by public authorities.

Citation:

Vasilyev, D.K., Kucherov, D.G. & Tsybova, V.S. (2021). Rol' imidzha rossiyskikh organov gosudarstvennoy vlasti kak rabotodatelya v privlechenii molodykh spetsialistov [The Role of public authorities' employer image in recruiting young specialists]. Public Administration Issues, no 3, pp. (in Russian).

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ISSN 1999-5431
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